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Almost at the same time, in the thirteenth century, Muslim mystics migrated from the heartlands of Islam to various regions of present Pakistan. They sang of the divine love and grace and most of the people were converted to Islam under the influence of their teachings transmitted through the subtle medium of poetry. From that time onward Sufi concept of love remains popular in Pakistan. Even today their shrines are a favourite haunt of the teeming millions.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSufi poetry is one of the most fascinating aspects of Pakistani folklore. The saint poets sang of the Sufi love in not only the highly cultivated languages like Persian and Urdu but also in the regional languages and dialects. These local variations on the theme of universal Sufi love constitute the subject of my study.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFateh Muhammad Malik is a scholar of international repute. He has authored more than two dozen books on men and matters and has published several articles in journals of international repute. Until recently he was the Rector of the International Islamic University, Islamabad. Before this, he was the Chairman of National Language Authority (NLA). Prior of joining the NLA, Prof. Malik was Director the National Institute of Pakistan Studies, Quaid-i-Azam University, Islamabad. 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Askari ka Tasawwur-e-Insaan aur Aadmi \/Qaiser Alam\u003c\/p\u003e","brand":"Elite Books","offers":[{"title":"Default Title","offer_id":41904653566031,"sku":null,"price":1420.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/9699\/6687\/files\/MHassanAskariKaTasawurInsanorAdmi03-01-2023.webp?v=1717745723"},{"product_id":"thinking-with-ghalib-poetry-for-a-new-generation-anjum-altaf-amit-basole","title":"Thinking With Ghalib Poetry For A New Generation \/Anjum Altaf,Amit Basole","description":"\u003cp\u003e“… almost an act of inspiration.”\u003cbr\u003e\u003cstrong\u003eArvind Krishna Mehrotra\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“A brilliant contribution to understanding the past in the present.”\u003cbr\u003e\u003cstrong\u003eAshraf Ghani\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“A must-read for people of all ages and all nationalities.”\u003cbr\u003e\u003cstrong\u003eAzra Raza\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“… a superb example of seeking out the soul of poetry.”\u003cbr\u003e\u003cstrong\u003eHarbans Mukhia\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“… a unique attempt — often brilliant, wise, provocative and always bravely original.”\u003cbr\u003e\u003cstrong\u003eHarsh Mander\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“… a truly invaluable collection. I wish my daughters had had a book like this… when they were at school!”\u003cbr\u003e\u003cstrong\u003eMuneeza Shamsie\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“… will bring Indians and Pakistanis closer to Ghalib’s genius and, inshallah, to one another.”\u003cbr\u003e\u003cstrong\u003eRajmohan Gandhi\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“… a remarkable book.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRaza Mir\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“I only wish there had been a resource like this when I was learning Urdu.”\u003cbr\u003e\u003cstrong\u003eRoanne L. Kantor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“This book, I hope, will be the pioneer in the fashion for rewriting our classics so that they appeal to the present generation.”\u003cbr\u003e\u003cstrong\u003eTariq Rehman\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e“Students of literature would benefit hugely from this book which ought to be a part of the syllabi of our universities.”\u003cbr\u003e\u003cstrong\u003eZia Mohyeddin\u003c\/strong\u003e\u003c\/p\u003e","brand":"Elite Books","offers":[{"title":"Default Title","offer_id":41904670277711,"sku":null,"price":810.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/9699\/6687\/files\/ThinkingWithGhalib.png?v=1717745904"},{"product_id":"the-colossus-sylvia-plath","title":"The Colossus \/Sylvia Plath","description":"\u003cp\u003eThe Colossus \/Sylvia Plath\u003c\/p\u003e","brand":"Elite Books","offers":[{"title":"Default Title","offer_id":41904710778959,"sku":null,"price":239.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/9699\/6687\/files\/TheColossus.png?v=1717746396"},{"product_id":"ariel-sylvia-plath","title":"Ariel \/Sylvia Plath","description":"\u003cp\u003eAriel \/Sylvia Plath\u003c\/p\u003e","brand":"Elite Books","offers":[{"title":"Default Title","offer_id":41904710910031,"sku":null,"price":280.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/9699\/6687\/files\/Ariel.png?v=1717746400"},{"product_id":"pakistani-urdu-poetry-an-anthology-of-the-post-iqbal-urdu-nazm-yasmeen-hameed","title":"Pakistani Urdu Poetry: An Anthology Of The Post Iqbal Urdu Nazm \/Yasmeen Hameed","description":"\u003cp\u003ePakistani Urdu Poetry: An Anthology Of The Post Iqbal Urdu Nazm \/Yasmeen Hameed\u003c\/p\u003e","brand":"Elite Books","offers":[{"title":"Default Title","offer_id":41904728539215,"sku":null,"price":399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/9699\/6687\/files\/PakistaniUrduPoetryAnAnthologyOfThePostIqbalUrduNazm.png?v=1717746603"},{"product_id":"from-darkness-into-light-a-helwa","title":"From Darkness Into Light \/A. Helwa","description":"\u003cp\u003eFrom Darkness Into Light \/A. Helwa\u003c\/p\u003e","brand":"Elite Books","offers":[{"title":"Default Title","offer_id":41904731324495,"sku":null,"price":639.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/9699\/6687\/files\/FromDarknessIntoLight.png?v=1717746645"},{"product_id":"maktab-e-ishq-syed-shabbir-ahmad","title":"Maktab e Ishq \/ Syed Shabbir Ahmad","description":"\u003ch5 class=\"mb-3 w-100\" data-mce-fragment=\"1\"\u003eAuthor:\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca class=\"pointer link-dark-blue\" href=\"https:\/\/www.bookcorner.com.pk\/author\/syed-shabbir-ahmed\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.bookcorner.com.pk\/author\/syed-shabbir-ahmed\"\u003eSYED SHABBIR AHMED\u003c\/a\u003e\n\u003c\/h5\u003e\n\u003ch5 class=\"mb-3 w-100\" data-mce-fragment=\"1\"\u003ePages: 344\u003c\/h5\u003e\n\u003ch5 class=\"mb-3 w-100\" data-mce-fragment=\"1\"\u003eCategories:\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ca class=\"text-dark-blue author-name\" href=\"https:\/\/www.bookcorner.com.pk\/categories\/biography\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.bookcorner.com.pk\/categories\/biography\"\u003eBIOGRAPHY\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"text-dark-blue author-name\" href=\"https:\/\/www.bookcorner.com.pk\/categories\/sufisim\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.bookcorner.com.pk\/categories\/sufisim\"\u003eSUFISIM\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"text-dark-blue author-name\" href=\"https:\/\/www.bookcorner.com.pk\/categories\/poetry\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.bookcorner.com.pk\/categories\/poetry\"\u003ePOETRY\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/a\u003e\u003ca class=\"text-dark-blue author-name\" href=\"https:\/\/www.bookcorner.com.pk\/categories\/punjabi-literature\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.bookcorner.com.pk\/categories\/punjabi-literature\"\u003ePUNJABI LITERATURE\u003c\/a\u003e\n\u003c\/h5\u003e","brand":"Elite Books","offers":[{"title":"Default Title","offer_id":41904796663887,"sku":"","price":875.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/9699\/6687\/files\/Untitleddesign-2023-09-19T180208.043.png?v=1717747420"},{"product_id":"shayad-jaun-elia","title":"Shayad | Jaun Elia","description":"\u003cp\u003eShayad | Jaun Elia\u003c\/p\u003e\n\u003c!----\u003e","brand":"Elite Books","offers":[{"title":"Default Title","offer_id":41947930689615,"sku":"","price":560.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0595\/9699\/6687\/files\/Untitleddesign-2024-06-22T143653.187.png?v=1719049105"},{"product_id":"goya-jaun-elia","title":"Goya | Jaun 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